Do entrepreneurs need to pivot? An entrepreneur isn’t programmed to quit but they may find themselves in a position where they need to shift their thinking or “pivot”. Revamping a business can be the difference in its success or failure. Business plan projections are based on extensive research and then subsequent assumptions. There are times…
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Cutting expenses in business doesn’t have to mean terminating employees. Instead, involve your employees in cost cutting – they do the work every day so they will know if there is something that can be done better or more efficiently. All you have to do is ask. A perfect example of this happened a few…
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Have you ever felt like a hamster on a treadmill? Working hard in every direction and going nowhere. If you do, it’s time to step back and re-evaluate. My re-evaluation led me to talking with a coach. I took an assessment and read several inspiring publications. I learned some things about myself. This journey has…
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Hi there! There’s a scam that has been operating for a while whereby the victim gets an unsolicited phone call from someone claiming to be with Google. The scammer will say they are calling because they need to update the business’ Google Listing (or something like that). Don’t fall for it! Google isn’t calling…
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As 2017 gets underway we need to look back over the past before we can move forward. We learn from our past and it shapes how we perceive the future and the things that happen. This past year has been a transition year for me, both personally and professionally. My youngest went off to college.…
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∫ Social Marketing is now a critical need for businesses of all sizes. Businesses are behind the times and losing potential customers if they don’t have a social marketing strategy. ∫ Social media sites have very different demographics. You should target the right audiences for your product or service. Focus on the audiences that impact your business. Would…
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While a little boring, businesses need to understand the different types of SSL certificates with internet security being such a hot button right now. So here goes… There are three primary types: Domain Validated (DV), Organizationally Validated (OV) and Extended Validation (EV). There are also Wildcard and SAN (Subject Alternative Names) certificates. Domain…
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One: Don’t miss the boat. Two: Remember that we are all in the same boat. Three: Plan ahead. It wasn’t raining when Noah built the ark. Four: Stay fit. When you’re 600 years old, someone may ask you to do something really big. Five: Don’t listen to critics; just get on with the job that…
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If you aren’t networking, you are losing business. Networking is uncomfortable for a lot of people but it is a necessary evil if you want to promote or grow your business. Not only can you meet potential clients – you can meet new suppliers, too! While I’m not an expert at networking, I have learned…
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