What’s to know about Social Media
∫ Social Marketing is now a critical need for businesses of all sizes. Businesses are behind the times and losing potential customers if they don’t have a social marketing strategy.
∫ Social media sites have very different demographics. You should target the right audiences for your product or service. Focus on the audiences that impact your business. Would you sell a product for the elderly to teenagers?
∫ Listings have to be consistent across the hundreds of listing sources and need to be maintained. Inconsistency in listings can be detrimental to any business. Can potential customers find you?
∫ People take to the web to tell about a business – good or bad. Your reputation matters and comments need a timely response. A bad review can go viral very quickly – how you handle it can bring new customers or drive them away. Would you want to ignore a bad review?
∫ Businesses need to stay in constant contact with potential clients by building a trusting relationship – not trying to push them to buy! Providing interesting and informative content consistently helps build those relationships. People buy from people they like and trust. No question about it!
∫ Websites need to be constantly updated. How many times will you visit a site if there is nothing new to see?